Hitting the ‘Prime Time’ with Simply Good Food TV

Hitting the ‘Prime Time’ with Simply Good Food TV

New series on Amazon Prime Video Its the beginning of a new adventure. Working closely with our partners, food app Simply Good Food TV (SGFTV) and production company SGFTV Productions Ltd, we have just broadcast the first episode of a new cooking show, Nigel Barden’s Drivetime Dishes, on Amazon Prime Video. Throughout the series, food and drink critic Nigel will showcase a range of delicious food and drink, and try out a number of exciting recipes. In keeping with his appetite for artisan produce and local food heroes, the series will focus on the stories behind the ingredients, and features a weekly guest. Pretium director David Sawford said: “We’re really proud to be involved in a show that’s sure to be a big hit with food lovers. It’s been great fun making it. We’ve been to some beautiful parts of the country and have sampled some of the very best local fare that the UK has to offer.” Nigel Barden’s Drivetime Dishes – September 2018, courtesy of SGFTV Productions Ltd In the first episode, Nigel visits the stunning Lake District, where he is joined by Cumbria-based chef Jon Fell, who is a passionate advocate for the region’s food. You can catch it on Amazon Prime Video this September. The series comprises six episodes, all of which will later be available via the SGFTV...
Tel Aviv…More than just Bauhaus and beaches!

Tel Aviv…More than just Bauhaus and beaches!

  Just before Christmas, we had the pleasure of visiting Tel Aviv in Israel for the first time, and were struck by what an amazing place it is. Pretium visited the city for the 34th International Exhibition for Food and Beverage – better known as IsraFood. This gave us the chance to meet up with some fascinating people and experience first-hand this beautiful city.     We were invited by a client to check out the potential of the Israeli market, and our first impressions were fantastic. We were immediately struck by the welcoming nature of the city. It’s a very European feeling place, with a tangible feeling that the city is open for business. The emphasis is very much high-tech. There’s loads of innovative work going on, with development centres all over the place, and technological giants like Apple and Google are well represented.   As for the food market, there’s clearly a huge amount of potential there. Not only is it a lovely country with a great climate, there’s some fabulous stuff going on in the culinary world, and it offers a real experience for food lovers. The show was excellent, with a whole host of wonderful Israeli produce to discover. There was also plenty of interest in our client’s product, and we picked up some good business leads. Particularly, it was a pleasure to meet with Keren Brown of Foodportunity, who runs networking events for the food community. We also had a really productive meeting with Carmit Ehrenreich of Starline Global Trade, who’s a real expert in food and wine markets throughout Israel and beyond.  ...